SRPR was founded by Julia Shmueli and David Rosenberg in summer 2000 on track records of proven achievement in every aspect of public relations. Following their successes in industry and consultancy, Julia and David aimed to provide their clients with a highly personalised and bespoke PR service. They form a dynamic team set apart by a range of skills, experience and media contacts unmatched in the business.

Julia Shmueli

Julia brings to the partnership 25 years of top-flight agency and events management experience. Formerly with Lexington International, the PR arm of J Walter Thompson where she worked on a range of blue-chip accounts like Elida/Gibbs and the Wates Group, Julia has been a successful independent PR consultant for many years handling arts and leisure clients. She joined Travelex in 1996 as a consultant to the fast-growing Travel Writers’ Awards, which she and Corporate Communications chief David Rosenberg took to a new level of national visibility.
David Rosenberg

David has over 35 years experience in Fleet Street journalism and corporate and agency public relations at the highest level. For many years a splash feature writer and editor on the Sunday Telegraph, David began specialising in national newspaper leisure, food and travel in 1976. He combined writing on travel and consumer issues with his senior executive duties. In 1994 he returned to his public relations roots when appointed Head of Corporate Communications for Travelex, the world’s leading travel money operator. During six outstandingly successful years, he masterminded winning PR strategies to transform the Group’s global reputation and achieve unprecedented coverage.